How To Increase SEO For a Blog
When you’ve been working hard on your blog but aren’t getting the SEO results you want, it can be frustrating, to say the least. There are some things you can do to increase the SEO of your blog to get it to rank well so you get a good amount of traffic. Use these tips to get your blog’s SEO in tip-top shape!
Create Better Content
While the term ‘content is king’ has been thrown around a lot, it’s a term that’s true to its core. But creating great content isn’t only about quality because it involves being more strategic with your content marketing efforts.
For each post you write, focus on creating content that meets a specific need. Think about your readers and what they like. If they enjoy humor, make your blog posts funny. If it’s educational content they want, give it to them.
If you need topic ideas tap into a free blog topic generator tool. Just type in a topic, hit enter and you’ll get some great blog ideas.
Focus on creating content that people want to link to and share. Include things like infographics, shocking statistics, and video.
Use Keywords Throughout Your Posts
Place your important relevant keywords where they’ll have the most impact on people and search engine crawlers that are indexing your content. Include your keywords in the titles, headings & subheadings, introductory sentence, concluding paragraph and anchor text. They should also be in your title tags and meta descriptions.
Make Your Blog Responsive
Nowadays, Google is using mobile-first indexing which means it looks at your mobile site to determine how to rank it in search results, even if the search is conducted on a desktop. You have to make sure your site works well on mobile devices. If you’re using WordPress, pick a responsive WordPress theme you like and install it on your blog.
Optimise Your Images to Drive More Traffic
If your images are optimised properly, Google Image Search can send a lot of traffic to your blog. To optimise your images, add alt text to them. This involves clicking on your image and specifying the alternate text option.
Then it’s just a matter of adding an appropriate description in the box. Once you do this, Google will know what the image is about and help your potential visitors discover it when they run a Google image search.
Amp Up Your Blog’s Page Load Speed
Page load speed is a ranking factor which means you’ve got to make sure your blog loads quickly. You can use Google’s Pagespeed Insights tool to optimise your page speed. Just enter your URL and implement the recommendations and suggestions you’re given.
These are just a few tips for increasing the SEO for a blog. You can also improve your SEO by submitting a sitemap to Google Search Console and removing thin content (content with less than 300 words) that offers no value. Another great way to boost your rankings is to reach out to influencers in your niche to ask them to link to your relevant content.