Perhaps the most important aspect of any UK-based news organisation, is that it provides usable information. There are plenty of independent and free news outlets located online, but many of them simply do not provide useful information. News websites which feature filler content do not satisfy a person’s need for understanding community issues. Additionally, journalistic integrity is a major reason why residents choose one news organisation over another. Viewers want to feel as if the information they are receiving is truth, and not contrived for TV ratings. There have been some news organisations which have been accused of altering information in order to garner more attention.
Sometimes major news organisation, such as the BBC, are not necessary for acquiring pertinent information. Local news is often found through smaller websites. Localised news websites are ideal for finding information which actually matters to you and your community. For example, if you make a living from farming, you might want to read news which concentrates on the economic outlook for local agricultural jobs. This is the type of information which is only found in news organisations which employ local journalists. Quality UK-based news organisations provide news which actually matters to the reader.